纸瓶联盟再添大玩家，快消品可持续包装是热点

2021-11-25 08:00:00

The Estée Lauder Companies Joins Pulpex Partner Consortium to Develop Prestige Beauty’s First Widely Recyclable Paper Bottle

雅诗兰黛公司加入 Pulpex 合作伙伴联盟，开发 Prestige Beauty 首款可广泛回收的纸瓶

ELC is collaborating with leading companies to adapt and scale a first-of-its-kind, paper bottle technology to advance sustainable packaging solutions across industries

ELC 正在与领先公司合作，以适应和扩展首创的纸瓶技术，以推进跨行业的可持续包装解决方案

NEW YORK, NY, November 16, 2021 – The Estée Lauder Companies (NYSE: EL) today announced that it has joined the Pulpex partner consortium, becoming the consortium’s first prestige beauty company to support the development of a recyclable paper bottle made from responsibly sourced pulp.

纽约，纽约，2021 年 11 月 16 日——雅诗兰黛公司（纽约证券交易所代码：EL）今天宣布，它已加入 Pulpex 合作伙伴，成为该联盟首家支持开发由可持续纸浆生产的可回收纸瓶制成的知名美容公司。

Pulpex is a first-of-its-kind technology that creates bottles from wood pulp using FSC-certified renewable feedstocks from responsibly managed forests. The new paper bottle is designed to be widely recyclable in standard waste streams and will support The Estée Lauder Companies’ efforts to reduce the environmental impact of its packaging across the lifecycle.

Pulpex 是首创的技术，它使用来自负责任管理的森林的 FSC 认证的可再生原料，用木浆制造瓶子。新纸瓶设计为可在标准废物流中广泛回收，并将支持雅诗兰黛公司在整个生命周期内减少包装对环境影响的努力。

As a member of the Pulpex partner consortium, The Estée Lauder Companies joins a group of leading consumer packaged goods (CPG) companies, including Diageo, Unilever, PepsiCo, GSK Consumer Healthcare and Castrol, committed to developing the innovative paper bottle packaging. The goal of the consortium is to help ensure that the Pulpex bottle is quickly scaled and widely adopted across multiple product categories. The Estée Lauder Companies is the consortium’s first prestige beauty partner, with the opportunity to scale the Pulpex paper bottling technology across its brand portfolio.

作为 Pulpex 合作伙伴联盟的成员，雅诗兰黛公司加入了包括帝亚吉欧、联合利华、百事可乐、葛兰素史克消费者保健和嘉实多在内的一批领先的消费品（CPG）公司，致力于开发创新的纸瓶包装（纸浆模塑纸瓶）。该联盟的目标是帮助确保 Pulpex 瓶子快速扩展并在多个产品类别中被广泛采用。雅诗兰黛公司是该财团的第一个知名美容合作伙伴，有机会在其品牌组合中扩展 Pulpex 纸装瓶技术（植物纤维模塑纸瓶）。

Scaling of this technology will support The Estée Lauder Companies efforts in driving progress towards its global sustainable packaging goals including the company’s latest commitment to reduce the amount of virgin petroleum plastic in its packaging to 50% or less by the end of calendar year 2030. The company has also committed to use responsibly sourced paper products whenever possible, with a goal of achieving 100% FSC-certified forest-based fiber cartons and 75-100% recyclable, refillable, reusable, recycled or recoverable packaging by 2025.

这项技术的扩展将支持雅诗兰黛公司努力推动其全球可持续包装目标取得进展，包括该公司最新承诺到 2030 年年底将其包装中的原生石油塑料量减少到 50% 或更少。公司还承诺尽可能使用负责任采购的纸制品，目标是到 2025 年实现 100% FSC 认证的森林纤维纸箱和 75-100% 可回收、可再填充、可重复使用、回收或可回收的包装。

“Exploring alternative materials and more responsible concepts into our packaging design is a strategic imperative, but we know we can’t do it alone. Scaling innovation will be key to driving sustainable packaging solutions,” said Daniel Ramos, Senior Vice President, Global Packaging. “At The Estée Lauder Companies, we’ve long understood the importance of partnership across industries in helping to drive meaningful change. Collaboration plays a significant role in achieving our ambition, and as part of the Pulpex consortium, we are proud to help advance solutions not only for our brands and consumers but also for the industry at large.”

“在我们的包装设计中探索替代材料和更负责任的概念是一项战略要务，但我们知道我们无法单独完成。规模创新将是推动可持续包装解决方案的关键，”全球包装高级副总裁 Daniel Ramos 说。“在雅诗兰黛公司，我们很早就明白跨行业合作对推动有意义的变革的重要性。合作在实现我们的雄心壮志方面发挥着重要作用，作为 Pulpex 联盟的一部分，我们很自豪能够帮助我们不仅为我们的品牌和消费者，而且为整个行业推进解决方案。”

"Pulpex is fully committed to collaborating with partners across industries to create a more sustainable future,” said Scott Winston, CEO, Pulpex. “We are thrilled to partner with The Estée Lauder Companies as the first leader in beauty to join our consortium of leading companies working to create innovative packaging solutions that are better for both our consumers and the planet.”

Pulpex 首席执行官 Scott Winston 表示：“Pulpex 完全致力于与各行各业的合作伙伴合作，创造一个更可持续的未来。我们很高兴与雅诗兰黛公司合作，成为第一个加入我们领先联盟的美容行业领导者。致力于创造对我们的消费者和地球都更好的创新包装解决方案的公司。”

About The Estée Lauder Companies Inc.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M·A·C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

关于雅诗兰黛公司

雅诗兰黛公司是全球领先的优质护肤、彩妆、香水和护发产品制造商和营销商之一。该公司的产品以品牌名称在大约 150 个国家和地区销售，包括：雅诗兰黛、Aramis、倩碧、Lab Series、Origins、Tommy Hilfiger、M·A·C、La Mer、Bobbi Brown、Donna Karan New York、DKNY、 Aveda、Jo Malone London、Bumble and bumble、Michael Kors、Darphin Paris、TOM FORD BEAUTY、Smashbox、Ermenegildo Zegna、AERIN、Le Labo、Editions de Parfums Frédéric Malle、GLAMGLOW、KILIAN PARIS、Too Faced 和 Dr. Jart+，以及DECIEM 系列品牌，包括 The Ordinary 和 NIOD。

About Pulpex Ltd.

Pulpex Limited is a sustainable packaging technology company that offers the world's first patented, customisable, single-mould paper bottle made from sustainable pulp that can be recycled curbside. Pulpex Ltd is a collaboration between Pilot Lite Group and Diageo PLC. Pilot Lite is a pioneer and international leader in venture management who directly invest in and convert corporate IP into free-standing, revenue-generating businesses. Diageo is a global leader in beverage alcohol with an outstanding collection of brands sold in more than 180 countries around the world.

关于 Pulpex Ltd.

Pulpex Limited 是一家可持续包装技术公司，提供世界上第一个获得专利的、可定制的、单模纸瓶，由可在路边回收的可持续纸浆制成。Pulpex Ltd 是 Pilot Lite Group 和 Diageo PLC 之间的合作。Pilot Lite 是风险管理领域的先驱和国际领导者，他们直接投资企业知识产权并将其转化为独立的创收业务。帝亚吉欧是酒精饮料领域的全球领导者，其卓越的品牌系列在全球 180 多个国家/地区销售。

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2021.12.22-24

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纸瓶联盟再添大玩家，快消品可持续包装是热点